ART DIRECTION
CAMPAIGN STRATEGY
CYBEX
At Cybex, I led the art direction for global campaigns across film, stills, social media, trade events, and POS. Alongside shaping the visual language, I also worked as a campaign strategist, developing concepts and frameworks that could be adapted across international markets while maintaining a consistent and premium brand narrative.
EMPOWERING PARENTS *
EMPOWERING PARENTS *
Campaign strategy for ePriam focused on positioning the product as a fusion of design, technology, and modern parenting. The campaign showcased the stroller across multiple lifestyle contexts, highlighting its smart features and adaptability while maintaining a premium visual language. The strategy combined film, stills, retail, and social content to create a cohesive global narrative across markets and platforms.
❋
CYBEX | Empowering Parents
