In my British Vogue editorial, I explore how AI is reshaping the creative process in perfumery. Using platforms like Midjourney and Stable Diffusion, I visualised the invisible—translating scent into surreal imagery and emotion. Rather than replacing human intuition, AI became my collaborator, expanding the possibilities of storytelling. This piece delves into how technology can evoke memory, desire, and atmosphere—allowing us to dream up fragrances that don’t yet exist, but feel entirely real.